The performance of your website should be evaluated to see if it is successful or needs some improvements, but how to measure the SEO of a website? In this step by step I will tell you what are the main SEO metrics that you should consider when examining how your website is going.
There must be many tips that come to encourage you to achieve Web positioning, or am I wrong? But does someone explain how to do it? Have you been taught how to measure SEO positioning? I would bet that the answer is a resounding no!
It is that there are many doctors who prescribe but are not able to cure the pain themselves; That is why I have prepared a simple and effective step by step to tell you how to measure the SEO of your Web and what are the main SEO metrics that you must monitor closely so that you achieve the ‘so appreciated’ good positioning of your Web in search engines.
All this is a simpler process than you can imagine, but if you do not dare to do it yourself, or prefer to delegate it, because you do not have enough time to interpret the data that the metrics throw to you to analyze SEO , or that then you would not know what to do with this data because you do not have a team of Web designers and programmers, then do not worry, in GSS Webtech we can take care of everything related to the SEO positioning of your Web page , analyze your Web and measure how they are going Optimization efforts so that together we define what is the next step to follow.
Meanwhile, I’m going to tell you about these SEO metrics and how they can make you improve your sales. Go for it?
What is a KPI or Key Performance Indicator?
A KPI (Key Performance Indicator) or Key Performance Indicator in Spanish, is an indicator or value that can be measured to obtain useful information about how successful and efficient SEO efforts are being implemented on a website. In summary, the KPIs appeared to measure the SEO of a Web.
Evaluating the KPIs will be very helpful to know if a page is on the right track or if it is necessary to define a new route of actions to achieve the expected performance and objectives.
These indicators offer very accurate and real data that can positively influence the performance of your website. Evaluating the KPIs will be very helpful to know if a page is on the right track or if it is necessary to define a new route of actions to achieve the expected performance and objectives.
To access the KPIs, you must have a statistics system like Google Analytics installed on your website, which, in addition to being free and from Google, provides a fantastic amount of information. If your website does not have Google Analytics installed, let us know and we will install it on a periquete!
Returning to the KPIs, any digital marketing campaign must include in their line of action the evaluation of these, as this campaign may have quantifiable and relevant information to strengthen the strategy used. However, many SEO experts fail in this, as there is a wide variety of KPI metrics they do not know which are the most convenient and why. So learn to analyze and review your website like an expert!
Conquer and position your website on top of Google!
Without trap or cardboard; we develop realistic web positioning (SEO) campaigns on Google and other search engines, with our feet on the ground, faithful to the profile of your company and with results that give results.
But you are in the right place. What are the main SEO metrics? I’ll tell you right away!
The 10 most important SEO KPIs you should evaluate
Visits or organic sessions
The organic sessions are the visits to your website from search engines; they represent all the actions executed by the user on the page from the moment he enters until he leaves, and each session is measured for a certain time.
Winning the most organic visits to a page is one of the main objectives of any SEO strategy, so measuring this KPI in the short, medium and long term will allow you to have a clear idea about the effect that efforts, changes and SEO strategies that you are implementing are leaving on your website, while it is essential to know the effectiveness of a digital marketing campaign.
How can this help you? Simple! If you have an effective digital marketing campaign your organic sessions should increase, as your brand is gaining public, which should translate into greater organic traffic and an increase in the clicks (CTR rate) you receive.
If you wonder how you can help your page to earn more organic visits, I will tell you that you can start by creating genuine, persuasive and attractive titles, meta descriptions and CTA (call to action) for users, so you will hook them and make them They are interested in knowing what you offer on your website. In another post I wrote a while ago I talked more about marketing strategies for customer retention.
The correct use of the keywords of a Web, as well as the wise and strategic choice of these will determine your ranking of keywords, which influences the traffic you generate and the ranking that the search engines will give you.
Without a doubt, evaluating, daily if possible, how your specific keywords are positioned will help you face any irregularities that are preventing you from increasing your ranking. Of course, do not fall into the swampy terrain of over-optimization by keywords, because it will cost you to get out of the well. SEMRush can be a very helpful tool to get important data due to your keywords and can help you assess this and other metrics to analyze SEO.
Organic Click Index (CTR)
Knowing how many clicks your Web page gets, as well as what are the pages and searches that generate these clicks will allow you to improve your content and the way you organize it to gain a higher ranking and make your keywords increase this number of clicks.
And if you already appear on the first page of the SERP but you still don’t get the first place, then you can redefine some aspects of your pages to be number one. As which? Like those that I suggested in the previous point, because the CTR is highly related to the keywords.
How to Measure SEO with CTR? The CTR measures the number of clicks you receive by dividing them by the number of impressions (the times they see your ad) in one place. Getting a high CTR is one of your goals, because that means you have gained relevance for certain keywords. It means your SEO is on the right track! With Google Search Console you can get a detailed report of your CTR.
The goal of gaining traffic, having a high CTR and optimizing the correct keywords are conversions; In my opinion, when a website is oriented to sell a product or service, it should focus on the user experience and the conversion rate.
Both aspects require having a page that is easy to navigate, that has useful and informative content for the user that clearly shows what it offers and how it offers it, that manages to gain the trust of users with your website, to pass the mobile experience test, among some other things.
How to evaluate if all this is going well? Use Google Analytics for this; this tool can be configured to show you information as useful as, for example, if it is men who buy the most on your website, or are women? What are the pages that attract more customers and will even help you see on which pages customers abandon the purchase process? There are many other data, so don’t hurry!
If your page gains many clicks, it generates traffic and appears in the first places of the results page, but you don’t get conversions, then there is a serious problem! But you can discover it considering all or some of the aspects that I have left you here. Fortunately, the metrics to measure SEO were created precisely for this!
Bounce Rate or Percentage
Within the metrics to analyse SEO, the bounce rate is a Key Performance Indicator very useful and easy to measure. Knowing the bounce rate of your website is essential to know if users are having a good experience in it; The bounce rate or percentage measures the times people enter your page and leave it without having any interaction on it.
Depending on the type of Web you have, you can define whether it is good or bad for a user to enter your page and exit without further action. There are two equal scenarios that are likely: you may be satisfied and that is why you do not need to search anymore or your content may not be relevant and that is why you want to run away!
Page sessions and their duration
Each session represents an experience for the user and the time of its duration could help you understand how satisfied you are and how relevant and deep is the content you offer on your website. Analyzing the page sessions and the average duration of them will give you much helpful data to understand how the public browses your Web.
Page loading speed
For Google, the user experience is the most important thing, and he has been making improvements to have happy and satisfied users! One of these improvements was that it included the loading time of a page within its ranking factors, which means that if your website has trouble loading quickly, it is not considered well optimized for SEO. You can analyze your page with Google PageSpeed Insights.
Knowing if Google and other search engines can easily find you will make you gain more traffic and, therefore, will increase your chances of getting conversions, but for this you must evaluate if all your pages are indexed in the correct way so that they are traceable to Google. Google Search Console will show you if you are having crawl errors on some pages.
The exit page is the last page that the user visited on your website before leaving it. Obviously at some point he will leave the Web! But your concern should be from which page it came out and if you achieved the objectives proposed for your visit. If not, you should improve your optimization so that the next users will complete their trip just where you expect and how you expect. This will be a simple task for you if you apply the advice I have been leaving so far about how to measure SEO quickly and conveniently.
Not protecting yourself from tracking errors will cause your Web positioning to plummet, so how will you be found by Google? It is as if you did not exist! You must analyze your website to verify that it does not contain URL or server level errors; this is another way to measure SEO positioning.
Become Visible! Start climbing positions on Google!
Do you want your potential customers to find you, before your competition, when they search for your products or services on Google or other Internet search engines?
Conclusion: learn how to measure SEO to know what to improve
I am convinced that you have already learned how to measure SEO, so you just have to put it into practice! The metrics for SEO will be very useful for you to monitor how your SEO plan is developed, and will allow you to make the necessary changes to achieve the desired performance, so do not let more time pass and make use of each Key Performance Indicator that you I have described to improve your SEO Web positioning and achieve a high conversion rate. Quantifying data and interpreting it can be the difference between you and the competition! What are you waiting for?