The fact is that men need to take care of their skin as well as women, but the skin of a man is slightly different, it is more prone to redness, roughness, etc. You also need to know what is your type of skin there are products for oily skin, normal skin and dry skin.
There are a wide variety of man cosmetic products for different purposes, you need to know what do you want to do, what is the change that you need on your skin are you looking to smooth your skin?, to reduce wrinkles?, to moisture your skin? to prevent dryness? those are important questions that you should ask your self.
But even though there are many skin car products for men not many of those are recommended, if you use just about any cream you can cause secondary effects to your skin.
The truth is that skin car products are not highly regulated in the US because they are not taken orally, but it has been proven that any ingredients or chemicals that you put on your skin get in to your bloodstream so you have to be careful.
Natural men skin care products lotion da mat are becoming more popular because they are safe to use and do not cause side effects, in fact there are natural ingredients that have powerful anti aging ingredients that no chemical can achieve.
For example CynergyTK is a natural compound that contain functional keratin which stimulates the skin to produce new collagen and elastin protein. The result is that it diminishes wrinkles and rejuvenates the skin.
There are many other natural ingredients like Vitamin c, avocado extract, wakame kelp, grape seed oil, jojoba oil and others that are highly beneficial for healing the skin.